Lead Generation site
Definition
A mortgage web site designed to provide leads (potential customers) to lenders. Where a referral site provides information about lenders to consumers, with consumers contacting the lenders, a lead-generation site provides information about the consumers to the lenders, and the lenders contact the consumers. They are sometimes called "auction sites" because lenders post their prices directly to the consumer
Related Terms Other terms related to 'Lead Generation site' starting with the letter 'L' Loan amount, Lender, Loan officer, Loan flipping, Loan to value ratio Browse by Letter » 1 4 A B C D E F G H I J L M N O P Q R S T U V W Y | 